Publish on MLS

What is the MLS and How Does Publishing on It Benefit Sellers?

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Published by Bob Mathewon10/29/2024

If you've ever ventured into the world of real estate, you might have come across the term "MLS." But what exactly is it, and why is it important for sellers? Let’s break it down.

What is the MLS?

The Multiple Listing Service (MLS) is essentially a comprehensive database used by real estate agents to list properties for sale. Think of it as the central hub for all property listings in a given area. It’s not a single national system but rather a network of regional databases, with hundreds of MLS systems across the United States.

Real estate agents and brokers use these systems to share detailed information about properties, from pricing to square footage to high-quality photos. When a home is listed on the MLS, that listing is made available to other agents who are part of the system, giving them the ability to show the property to potential buyers.

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Benefits of MLS for Sellers

  1. Wider Exposure. Listing your property on the MLS dramatically increases its visibility. Instead of just reaching buyers who happen to find it on one platform, your property is pushed out to hundreds (sometimes thousands) of local real estate agents. Many of these agents have active clients looking for a property like yours, so your chances of finding a buyer increase significantly.
  2. Automatic Syndication to Other Platforms. When your home is listed on the MLS, it’s often automatically syndicated to popular real estate websites like Zillow, Realtor.com, and Redfin. This expands your reach beyond just agents and brokers, allowing everyday homebuyers to find your listing on the platforms they already know and trust.
  3. Professionalism and Credibility. A home listed on the MLS typically signals that it's being represented by a licensed agent or broker, which lends a sense of professionalism and trust to the transaction. Buyers tend to feel more secure when working with properties listed this way, as it suggests that the home is being properly marketed and its value fairly assessed.
  1. Increased Competition. With more eyes on your property, there's a higher likelihood of multiple buyers becoming interested, which can drive up the sale price. The MLS ensures your listing isn’t limited to just local buyers, but potentially seen by out-of-state or international investors, all of whom could spark bidding wars.
  2. Accurate Pricing. Real estate agents rely on the MLS to run "comparative market analyses" (CMAs) to determine the fair market value of homes. If your home is on the MLS, it’s easier for agents to compare it to similar properties and suggest a competitive price. This ensures your home is priced to sell quickly without leaving money on the table.
  3. Efficient Transactions. The MLS system streamlines the process by making all pertinent information about your property easily accessible to buyers and their agents. This transparency can reduce delays, misunderstandings, and lengthy negotiations, helping you close faster.

734 Oxford Square Drive, Silver Spring, MD 20905

Conclusion

Snapdoor believes in maximum exposure for your home since this will yield the most interest in your property and therefore the best price and terms at the end of the day. We publish all of our listings on the MLS. Your listing will therefore appear on all the major real estate portals nationwide, where 99% of all home searches begin. If you're planning to sell, partnering with Snapdoor is a smart move that could significantly impact your success.


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